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Go As Far As You Can Without Seeming Like A Complete Lunatic [Filed Under: #PersonalBranding, #Authenticity]

"I can't tell if you're crazy or just stupid," said the head of Public Affairs. "Why would you put a girl in a 3D printed bikini on Twitter? We're a government agency."

"I dunno."

"We had to pull that one back. It created all sorts of problems."

But it was great.

The other thing that got me in trouble was a Willy Wonka tweet, a meme about advanced manufacturing.

"Now the Wall Street Journal wants to talk to you! Don't you ever worry about what you will say?"


"Well what if they get into questions about another program, one that has nothing to do with your 'unique' communications strategy?"

"I dunno."

"You don't know."


"Are we done yet?"

There is a habit I have of getting on people's nerves sometimes.

It's like the other day when I went to the SPX conference in North Bethesda (this was sort of like a mini Comic-Con). 

I ended up triggering one o…
Recent posts

Art Meets Politics at SPX

Here are some photos from today's Small Press Expo in North Bethesda, Maryland, "The Premiere Event for Indie Comics, Cartooning & Graphic Novels." It was a great opportunity to learn more about this industry and its artists and I was completely blown away by the level of talent at the show.

As a Trump supporter one thing that struck me pretty quickly was how much of a given it is that you will loathe our current President. Or at least make fun of him. Here is R. Sikoryak (@RSikoryak) with his book, The Unquotable Trump.

I like a good joke as much as anybody else and thought the book was awesome.

Here is Annamaria Ward (@annamariaward on Twitter, Instagram and Tumblr), an illustrator and graphic designer who studies at George Mason University. I instantly loved her "I can't believe I still have to protest this crap" illustration, and we talked briefly about it. While Anna's presentation of self and art was somewhat muted, many artists used the even…

The #1 Reason Your Presentation Sucks

They say that public speaking is more terrifying than death for many people and this is the same reason why, more often than not, your presentations are terrible.

It’s not that you don’t know your subject matter. You probably know it better than the back of your hand.

It’s not that you aren’t prepared, either. Most likely you’re not only studied-up, but probably spent a little too much time hitting the books before your big Ted Talk or senior briefing.

The problem has nothing to do with you. The truth is that while some of us are clearly more theatrical than others, presentation skill is a skill that can be learned.

So why are you so bad at it? Why is your audience changing the channel, at least mentally, for 99% of your talk?

The issue is a basic flaw in your thinking. Please, rinse and repeat the following four words:




If you get up there thinking about yourself, I can tell you right now: your talk will have zero impact. Or wo…

On Brandless Branding

The following is adapted from my comment on "The Future of Brands Is No Brands - Here's Why" by Laurence van Elegem (September 11, 2011 on LinkedIn):
1) If you are choosing between two intermediary brands, then branding still matters. 
2) I do think there is merit to the argument that technology intermediaries are guiding our brand choices, but what I see is that consumers question their uses of specific branded technologies (and alter their use behavior) based on brand perceptions. 
--For example, use of Google's search engine is currently a hot topic due to the perception that the company censors search results. As such there is a counter-movement towards DuckDuckGo. 
--Twitter vs. Gab, same thing. 
And we haven't even talked about the ways in which news intermediaries, brands in and of themselves, are chosen and abandoned.
3) As to companies like Brandless, I just don't see any evidence th…

How To Build Your Personal Brand - For Most People This Approach Is Good

Behave with good character. Character is the basis of your personal brand. Without it there is no trust and without trust all comes crashing down. Educate yourself and gain experience in your field of endeavor. Create a social media presence that shows your skills. A good LinkedIn profile with 5 references is a good place to start. Don't forget a professional profile photo. Attend and contribute to industry groups. Network with other like-minded people. Narrow and focus your goal. What do you want to be known for? Everything you do should connect to that. Share your successes on your LinkedIn profile. Contribute to a social cause you believe in and share that as well. Good luck.
(Originally posted to Quora)

By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author's employer or any other entity. The author shares this content for reuse under the Creative Commons 3.0 License. For mor…

How HR Can Support The Business

Sharing the answer I posted to Quora:

HR is a subset of business management. Ideally HR is functioning to:  recruit talent aligned with the organization’s culture and operational needs orient employees once onboarddevelop their skills in a way that supports the businessweed out poor performersinform employees of news they needproactively seek employee and executive feedback on issues related to engagement, culture and skill alignmentmanage disputes and complaintsmanage separation in a way that maintains a positive relationship between the ex-employee and the organizationconduct outreach to alumni of the organizationensure compliance with legal requirements especially those related to diversity and inclusion (this includes advocating for requirements that should be met, e.g. nondiscrimination policies that protect the LGBT community).

By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author&#…

The Brand Council 2017: Essentials

Today I releasedThe Brand Council 2017 - Essentials. It is a concise update on the essentials behind this concept and how they might work in our rapidly changing environment. __________

Posted August 15, 2017 by Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author's employer or any other entity. Content is released into the public domain.