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“Secret Lives of the Super Rich” is my new TV addiction because I get to, number one, vicariously live a filthy rich life and, number two, imagine that I could duplicate how they actually did it.

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Have you heard about this new term of art in branding? “Brandcuffs.” It sounds like some sort of adult toy. I had to look this up. Turns out that “brandcuffs” are a restrictive style guide, so strict they don’t allow any wiggle room when it comes to conveying the brand.

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