“Bitter moments” is my concept for a Starbucks ad campaign, as the brand has lost its unique positioning. It has to be sort of tongue-in-cheek; breakups, job losses, minor car wrecks, etc. I sort of like taking a consistent negative attribute of a brand and turning it into an intentional focal point. (Creative Commons photo via Pixabay; https://goo.gl/images/mM4oes)
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Content copyright 2018 by Dr. Dannielle Blumenthal. All opinions are the author’s own.