Your Own Very Personal Rocky Moment

The Rocky myth is about Rocky winning.
That is why the classic Rocky poster shows him with his arm upraised, literally on top of his world. Philadelphia, known as "the city of brotherly love," but which he had to conquer through "blood, sweat and tears."
But Sylvester Stallone, who produced the most recent Rocky movie, Creed, has a different view of the character.
If you watch that movie closely, it's not about dancing around the ring - not at all. Rocky tells his best friend's son not to go into boxing, period. It's too dangerous.
The spirit of Rocky is your back against the wall. It's blood all over the boxing ring. As in the lyrics to the movie's theme song, Eye of the Tiger:
Did my time, took my chances
Went the distance
Now I'm back on my feet
Just a man and his will to survive
So many times, it happens too fast
You trade your passion for glory
Don't lose your grip on the dreams of the past
You must fight just to keep them alive
Your personal Rocky is not the moment when you win the fight.
It's the moment when you're down on the floor of the boxing ring and the guy is yelling STAY DOWN STAY DOWN...
...and then the camera does a closeup on the bloody boxer's face, and we go into his head, and he's thinking I WILL NEVER STAY DOWN, I AM A FIGHTER AND I HAVE COME TOO FAR FOR THIS TO BE MY END.
Rocky is not about knowing you will win.
It's about knowing that you will probably die.
That's what separates a fighter from a fraud.
Is it fair? Well life is not fair.
Don't you dare stay down on the ground.
Gather your strength now.
Copyright 2015 by Dannielle Blumenthal, Ph.D. Dr. Blumenthal is founder and president of BrandSuccess, a corporate content provider, and co-founder of the brand thought leadership portal All Things Brand. The opinions expressed are her own and not those of any government agency or entity or the federal government as a whole.
Cover screenshot via Rocky Wiki. Screenshot of Rocky with upraised arm via


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.