5 Halloween Marketing Trends That Easily Reinforce The Brand

When it comes to marketing, there's no end to how creative and/or crazy you can get this Halloween. The trick is to raise awareness all in the spirit of the brand. Here are five trends providing a perfect vehicle for doing so:
  1. Character Brands: The most popular costumes nationally are Batman adversary Harley Quinn; Star Wars, superheroes; pirates; and Batman himself. (Source: Google Frightgeist)
  2. DIY Tips from Trusted Brands: Whether it's homemade mom & baby costumes (Cotton Incorporated) or clever Halloween Treats (Prevention Magazine), creative and money-saving options are popular this season. (Source: Clickz)
  3. Viral Videos With A Real-Life Lesson: The UK's Tesco supermarket did a spot in which one of their supermarkets was tricked out with a Halloween monster, and customers were videotaped as they freaked out in response. As a bonus, viewers got tips on how to do some pretty cool and very ghoulish things. (Source: Momentology)
  4. Get Fans Into The Action: It never hurts to get brand devotees excited by rewarding them for dressing up as their version of a character. A smart move by the folks promoting the next installation of the Hunger Games. Or, you can simply ask customers to name their favorite "Oreo Nomster." (Sources: ClickzExactTarget.com)
  5. Ride The Twitter Targeting Bandwagon: Want to be locked up with a zombie? No thanks, if you ask me, but a lot of people answer "Yes, totally!" For them, Room Escape Adventures teamed up with SocialCentiv to push promo tickets straight to potential customers mentioning Halloween on Twitter. (Source: Adweek)
All opinions are the author's own. 


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.