Your Brand As A Moral Decision Filter
A man is rescued from a desert island after 20 years. He is interviewed by reporters. "How did you survive? How did you keep sane?"
"I had my faith. My faith as a Jew kept me strong. Come." He shows them a synagogue he's built. "This took me five years."
"Amazing! And what did you do for the next fifteen years?"
He shows them another synagogue, on the other side of the island. "This one took me twelve years."
"Why did you build two temples?"
"This is the temple I attend. That other place? Hah! I wouldn't set foot in that other temple if you PAID me!"