Is Your Mind Too Closed To See These 3 Brands Objectively?

Today we visited a park nearby. The trip just wasn't worth it.

"It's a great park don't you think?" I said bravely, wanting to make the best of it.

"No," responded my husband. "It's humid today, the park is crowded, and there are dogs everywhere. Plus I can hear the traffic."

"Well I had fun," I scowled. "Some date you are."

"Why can't you ever admit it when something is not right?"

He has a good point there. Because I am not emotionally invested in any brands per se, I can be objective about them.

Along these lines, here is some contrarian thinking on 3 frequently discussed brands:

1. Twitter - negative: Like Facebook it enjoys ubiquity and familiarity. But unlike Facebook there is no higher-level purpose. Not a good long-term investment plus we won't want to see ads or sponsored content on it.

2. Miley Cyrus - positive: Miley's songs are good and she has a relevant, appealing message for parents of Gen Yers: Leave us alone and let us work it out. She also is working her publicity angle well, outsmarting and outshining other attention-grabbing superstars.

3. The Democratic Party - negative: This is a party that enjoys a natural advantage with its promise of protecting the poor, elderly, weak and vulnerable and ensuring a level playing field. Yet seemingly everything they do looks bumbling, foolish, ill-conceived, like amateur hour. They have become complacent and worse, demonize those who offer legitimate criticism and opposition (which only bolsters its opposition).

* All opinions my own. Photo by me.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.