Pret: A Brand To Watch
I love going to Pret for my coffee in the morning. It’s not just another coffee place.
Pret is love.
All of their food is fresh. If you don’t see it on the shelf, it’s because they haven’t made it for that day just yet.
Their brown paper packaging is not only appealing in a basic way, but also tells me they care about the environment.
The eggs are cage-free. I didn’t need for that to be true, but I like knowing it. And that fact is proudly displayed directly even on the ingredient list for a simple egg salad sandwich.
Pret is love. They love the bounty of nature, their ingredients, and they take good care of the planet, too, with thoughtfully designed trash receptacles that actually make me want to recycle.
They have a good attitude as well. Like, in order to write this post and show you all the good stuff here, I had to take photos. They asked me about it, and then let me keep going. I appreciare their trust.
Did I mention that they always double-stamp my loyalty card when I come in here? (I’m pretty sure they are making money off me anyway…they aren’t cheap but the coffee is far superior to any other chain in the city.)
My main metric for this is the staff. No matter where I go, they always seem to be going through the motions.
Concurrently, and in a similar way, there is handwriting on the boards but it seems very “prepackaged.” The snacks are also pretty good, but they have the feel of something that was outsourced too much, to people who once had passion for their craft and then lost it.
All opinions my own. Photos by me.