Strategy & Trends

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A couple of years ago, at TEDGlobal 2013, Paul Kemp-Robertson gave a talk on “bitcoin” and branded currency that was a bit ahead of its time. But I think we are getting ready for it now. (If you don’t like or don’t have time to watch videos, read the transcript here.

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Worldwide, many employees do not have any rights at all: They are slaves and therefore treated as property. As of March 2016, WorldAtlas.com reported, based on multiple sources compiled into a “Global Slavery Index,” that there are an estimated 35.8 million slaves globally and that approximately 1 in 4 of them

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Typically when people ask me “how can I fix my brand,” the answer is very simple. They just don’t want to hear the answer. Here are five examples of things people don’t want to hear. Communication is a critical function that must be heavily staffed with highly qualified people who

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Citizen Journalism Eclipses the Mainstream Media: In a trend that continues from the campaign, we will see official sources of news decline in public interest as it is perceived that they spin a pre-fabricated narrative. At the same time, the perceived honesty of independent bloggers, researchers and other citizen journalists will

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See larger image The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing By (author): Shawn M Miller List Price: $10.00 USD New From: $8.25 USD In Stock Used from: $10.04 USD In Stock One day when she was five, my daughter looked

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Visiting a university last week I overheard a student talking to someone on the phone. She was walking briskly past me. I could hear her loud protestations. “I don’t understand! How did Trump win? I’m so FRUSTRATED!” She really looked agitated. On CNN there was “Lily the protester” who in

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One of the most painful things about this election season has no doubt been the fighting with friends and even family members about which candidate is better. I’m not here in this post to advocate for one side or another. Only to point out that this national argument we’re having

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Lately I’ve become addicted to Shark Tank, or should I say the family is addicted. It’s the only show we all agree on, and with a passion. Our favorite activity while watching the show is of course debating the viability of the products, after which we analyze the interaction between

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Here’s my answer to this question, which was originally posed on Quora: I just keep going back to Starbucks as the epitome of a brand that really “gets it” both from a marketing point of view and a socially responsible point of view. Examples of social responsibility: Fair trade coffee

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By and large Americans in 2016 do not often read carefully researched investigative stories in print newspapers to find out what is going on: That’s only about 1 in 5 (20%) of us, says the Pew Research Institute. The rest put on the TV (57%) or go online (38%), to

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