Leadership & Management

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Worldwide, many employees do not have any rights at all: They are slaves and therefore treated as property. As of March 2016, WorldAtlas.com reported, based on multiple sources compiled into a “Global Slavery Index,” that there are an estimated 35.8 million slaves globally and that approximately 1 in 4 of them

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I love going to Pret for my coffee in the morning. It’s not just another coffee place. Pret is love. I can tell how much they care about the food they serve. For one thing the presentation is so appealing. (I eat kosher, but God does allow me to admire

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Previously I argued that propaganda is not a good use of organizational resources. In fact it is counterproductive, because today’s information consumer is savvy enough to seek alternative versions to any manipulated version of the truth. But public relations remains useful. The profession can broadly be understood as “portraying the

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Yesterday at the holiday lunch, a colleague told us about his background. “I used to jump out of planes,” he shared. “That’s pretty impressive,” someone said. “You were a paratrooper?” He laughed. “In the Marines, we just called it jumping out of planes.” In a nutshell, that’s how I feel

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See larger image The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing By (author): Shawn M Miller List Price: $10.00 USD New From: $8.25 USD In Stock Used from: $10.04 USD In Stock One day when she was five, my daughter looked

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Can it be only a few short years ago that my bosses talked about “Twittering?” That it took 5 hours to approve a single Tweet, which had to go through a “workflow?” Shaking my head. The “business case” required. Agony and hand-wringing. Confusion about metrics – is it “reach” or

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Applying the principles of branding can help any organization increase its effectiveness, whether it operates on its own or as part of a larger corporate brand. Moreover, by involving employees in such a way that they are empowered to act, leadership is freed to focus on policy and process requiring

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One of the most painful things about this election season has no doubt been the fighting with friends and even family members about which candidate is better. I’m not here in this post to advocate for one side or another. Only to point out that this national argument we’re having

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Lately I’ve become addicted to Shark Tank, or should I say the family is addicted. It’s the only show we all agree on, and with a passion. Our favorite activity while watching the show is of course debating the viability of the products, after which we analyze the interaction between

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Brand promise is a customer service commitment. It is normally centered on experience, typically “delight.” Nordstrom is a good example of a retailer that makes this promise – in fact their entire return policy is that they just want you to be happy. Brand positioning is an articulated identity relative