Design

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I love going to Pret for my coffee in the morning. It’s not just another coffee place. Pret is love. I can tell how much they care about the food they serve. For one thing the presentation is so appealing. (I eat kosher, but God does allow me to admire

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Working in Washington DC you can easily develop a sort of dour attitude about the seemingly “superficial” delights of shopping. Let’s be honest: We pride ourselves on being “policy” people, wonks. There are a lot of PhDs, JDs, MBAs, MDs, and pretty much every other acronym you can think of

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The most important thing to remember about branding is that you’re creating an artificial personality. The basic elements of that personality include: vision, mission, values, key words and messages, and looks. A brand style guide therefore should cover all of these elements. Typically it will begin with the most superficial

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A startup should focus primarily on: Building a customer base Establishing a revenue model Creating a healthy organizational culture Ensuring the right level of staffing Recruiting good leadership Managing the money Doing investor outreach Growing partnerships Developing a buzz through word of mouth Once the identity has gelled a bit,

retail branding

Over the past few days I’ve done my fair share of browsing unfamiliar retail environments. I cannot find a goddamn thing. In Publix (grocery store) I needed a protein bar. Well who would think that the protein bars would be in the same aisle as the…Snapple and shampoo. Perhaps you’re