Company, Industry & Category


I love going to Pret for my coffee in the morning. It’s not just another coffee place. Pret is love. I can tell how much they care about the food they serve. For one thing the presentation is so appealing. (I eat kosher, but God does allow me to admire


“The value of a brand…is ultimately determined by consumers’ perception.” – Investopedia Coco Chanel (1883-1971) was a Jew-hating Nazi collaborator. Yet in May 2016 Forbes ranked her namesake company, Chanel, #80 among the world’s most valuable brands, with a net worth of $7.2 billion. The company is privately owned, by


When I think of the business leader I most admire, the first name that comes to my mind is Jeff Bezos, founder and CEO of (Photo via Bezos/Twitter.) Here’s why: Data-centered management decisions. Customer community including uncensored feedback from others about products I want to buy. Ability to partner


You are a quality provider of naming and other brand-related services, and it is not worth the client’s time to waste effort on cheaper and less careful alternatives. You have partners ready to go to protect their investment and enhance its creative manifestations. You have other clients to take care

brand association

I travel to a certain Hilton hotel fairly frequently. Between my most recent visit and the previous one – less than 6 months – the improvement in customer service is so noticeable that I would call it drastic. This was evidenced by the following behaviors: Quick response to customer service

zenefits culture

Yesterday the Wall Street Journal had an article about the rowdy culture at Zenefits, a health insurance brokerage based in San Francisco. They’d gotten their hands on an email to employees which read, in part: “Do not use the stairwells to smoke, drink, eat, or have sex. Yes, you read that


Today millions of people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they’ll see a colorful geometric shape—hexagonal if they drive, circular if they’re a rider—surrounding a small, bit-like square. The colors and patterns will vary from


A brand audit is not a product review and it is the single most important thing you can do to improve your brand. Yet most people aren’t familiar with the term, or if they are, they don’t understand how it differs from a product review. But it’s actually very simple

Photo: Dannielle Blumenthal

See larger image The Managed Heart: Commercialization of Human Feeling Kindle Edition: Check Amazon for Pricing Digital Only Business Insider notes the dramatic growth of mobile orders at Starbucks company operated stores. In just two years (Q1 2013- Q12015), the percentage of customers using their phone to pay for food and


1. Name & Positioning  In branding, you use a name and positioning to establish a unique space for the product or service in the customer’s mind, and to ensure that your product will be the first thing the customer thinks of when they’re ready to act. “Middle East peace” is