For People Who Love Branding.

All Things Brand explores the design, development, and meaning of brands, with a special focus on brand standards and branding best practices.  The idea started in 2007 as Dannielle Blumenthal’s best practices blog and expanded in 2015 into a brand training and best practices portal.

About Us

Dr. Blumenthal’s diverse communications experience spans more than twenty years in the private sector, academia and government, where she continues to serve (all opinions are her own). A prolific author, speaker and well-known independent scholar of branding, Dr. Blumenthal has taught at George Washington University and University of Maryland University College, and currently serves on the editorial board of the Journal of Brand Strategy.

Joey Seich is an innovative business strategist, web developer and graphic designer active in the best practice community. A technical whiz and speaker with a specialization in design and usability, she met Dannielle as part of a working group on best practice, and later went on to join her team, where she successfully developed a complete visual identity system, website, and social media presence.

Today, Dannielle and Joey are business partners, and they have a plan to take over the world.

Highlight Your Work Here

Interested in writing for All Things Brand?  We welcome article queries and submissions.  Click here for more information.

Permissions & Copyright

Articles on this website dated September 1, 2015 or later are copyrighted by Dannielle Blumenthal, Ph.D. Articles published prior to this date are public domain. To request permission to reprint an article, contact us.


This is an independent venture and all opinions are the authors’ own. Unless otherwise indicated, highlighting the work of an author, company or organization does not constitute an endorsement by the operators of this website. All Things Brand offers sponsorship opportunities; such sponsorships do not indicate endorsement by any agency of the government or the federal government as a whole. This website is similarly not affiliated with or sponsored by the government, in whole or in part.

Talk to us

We want to hear from you! Contact us, use the comments section, or tweet us at @allthingsbrand to provide feedback.

Anything Else?

Use our contact page to get in touch.