“Bitter Moments”—Would Be A Great Starbucks Ad Campaign


“Bitter moments” is my concept for a Starbucks ad campaign, as the brand has lost its unique positioning. It has to be sort of tongue-in-cheek; breakups, job losses, minor car wrecks, etc. I sort of like taking a consistent negative attribute of a brand and turning it into an intentional focal point. (Creative Commons photo via Pixabay; https://goo.gl/images/mM4oes)

#branding #howto #campaigns #positioning


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Content copyright 2018 by Dr. Dannielle Blumenthal. All opinions are the author’s own. 

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.