Listening Beats Talking


Marketers are very focused on what to say, how to say it and to whom.

But it’s about listening.

Customers who feel that you listen carefully and respond with mindfulness are customers who return for more of what you’re selling.

More likely than not, they could get it somewhere else.

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Copyright 2018 by Dr. Dannielle Blumenthal. All opinions are the author’s own. CC0 photo via Pixabay. https://pixabay.com/photo-2822066/

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.