The 10 Rules of Information Warfare

Rule 1: Always play offense.

Rule 2: Never get emotional except to feign appropriate outrage. (You can feel real anger, of course, but when you speak you must be cool.)
Rule 3: Stick to the facts.
Rule 4: Social networks are an abundant source of facts.
Rule 5: It’s not about money.
Rule 6: Content is king.
Rule 7: Wit is queen.
Rule 8: Anticipate the enemy’s moves.
Rule 9: Don’t brag.
Rule 10: "Where we go one, we go all."

Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. Photo by The Pixelman via Pixabay (CC0 Creative Commons).


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.