Don’t Forget The Packaging: Berg Bites

Sometimes in our quest to talk about values and engagement, we forget that the outer wrapping of a brand is key. 

I love these “Berg Bites,” healthy energy snacks made right here in DC at Union Kitchen, sold at Compass Coffee, and marketed by two business students at George Washington University’s business school. I love that this company was founded by a young person, Dan Berg, whose dad taught him to care for his health. 

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Copyright 2018 by Dr. Dannielle Blumenthal. All opinions are the author’s own. Photo by Dr. Blumenthal.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.