Don’t Forget The Packaging: Berg Bites

Sometimes in our quest to talk about values and engagement, we forget that the outer wrapping of a brand is key. 

I love these “Berg Bites,” healthy energy snacks made right here in DC at Union Kitchen, sold at Compass Coffee, and marketed by two business students at George Washington University’s business school. I love that this company was founded by a young person, Dan Berg, whose dad taught him to care for his health. 

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Copyright 2018 by Dr. Dannielle Blumenthal. All opinions are the author’s own. Photo by Dr. Blumenthal.