Technology Marketing - The Communication Gap (Audio)

High-tech products require intense brainpower to develop, but high-tech marketers typically fall short when it comes to understanding--and catering to--the mindset of the typical end user.

Here's a brief audio that describes this dilemma, with some examples of the frustrations typical consumers encounter with technology products.

Communication may seem "simple," but the truth is it's never easy.

Don't overlook its importance.
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Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. Photo by mohamed_hassan via Pixabay (CC0 Creative Commons).

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.