Technology Marketing - The Communication Gap (Audio)

High-tech products require intense brainpower to develop, but high-tech marketers typically fall short when it comes to understanding--and catering to--the mindset of the typical end user.

Here's a brief audio that describes this dilemma, with some examples of the frustrations typical consumers encounter with technology products.

Communication may seem "simple," but the truth is it's never easy.

Don't overlook its importance.
Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. Photo by mohamed_hassan via Pixabay (CC0 Creative Commons).