One-Minute Marketing Insight: Marketing Is Not Reality

Everybody wants to be beautiful, but nobody wants to think about the fact that much of what we do to be beautiful involves a construction of one kind or another.

Marketing, briefly, is not about reality. It is a gigantic, collective fantasy, and much of the time it works really well. We tell ourselves that if only we'd buy this product or believe that set of ideas, our lives (or the world) would be better.

The problem arises when we forget.

Marketing is deliberate. It shouldn't be mixed up with things that are real, unfiltered, unpretty.

Confusingly unresolved in their complexity.

Here's a brief video that explains.
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Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. Photo by Barbara A. Lane via Pixabay (CC0 Creative Commons).

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.