Showing posts from 2018

Combating Disinformation: An Essential Role for the Civil Service

Marrying Brand Values & Core Brand Attributes: Pret’s Harvest Salad

A Great Label Makes The Root Beer Sell

HBR: Time to Temper Your Team's Blind Faith In Big Data

The One Bias That Can Cost You Everything

“Bitter Moments”—Would Be A Great Starbucks Ad Campaign

Should I Trust This Content? 5 Things To Think About

Becoming Brand-Driven: A Cure for What Ails You

How Technical Jargon Creates Panic

The Brand Logic Behind Prosocial Behavior

In The End It Is All Branding

New Photos Now Available On Flickr

Listening Beats Talking

CEO Branding, A Risky Proposition

The Law of Brand Subtraction

Deconstructed Branding & The New Economy


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.