Seeing God In Branding

For many years it has been fashionable to hate on brands, branding and brand practitioners alike. We are seen as evil corporate attackers against the pure state of affairs that is un-adulteration.

But the reality is not as it seems. In fact, the practice of branding, done well and ethically, brings out our inner spirituality.

This is true in a couple of ways.
  • For one thing, brands work well because they mirror the human drive to know God, the inner unity behind all things.
  • For another, brands work against human division by showing how diversity is in fact part of a larger reality.
  • For a third, the highest kind of branding taps into our spiritual need for affiliation with those who share our values. As commodity items are all essentially the same, the only real difference in the end is what and who we identify with.
It is unfortunate that this art/science is traditionally misused for the wrong ends.

The way you can tell? It leaves you troubled, disgruntled, and unconvinced.
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Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. CC0 Image via GDJ/Pixabay.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.