5 Brand Trends for 2018


These are my predictions for 2018:


1) Blockchain industry to generate many products and services - branded virtual currency, smart contracts, training, staffing and backup.


2) Cannabis to expand its march toward legalization and regulation for medical and recreational use, leading to branded products, accessories, treatment practices, magazines and resorts.


3) Alexa, Siri, AI to begin to take off as human companionship is supplanted by robots that can alleviate the eternal loneliness of the human condition and help us to get stuff done. 


4) Similar to #3 but more focused on emotional and physical intimacy, expect the beginning of mass adoption of virtual assistants, daytime companions, nighttime spooners, cuddle parties and sex robots. 


5) Guns, martial arts and swordfighting: Look for self-defense to continue to gain traction with consumers seeking out products, training, and recreational activities related to survival. 

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Copyright Dr. Dannielle Blumenthal. Opinions my own. Graphic by me.


About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.