Showing posts from November, 2017

Proud to Announce My New eBook, Blumenthal On Branding

Blockchain & the Future of Brand Strategy

Brand Style Guide: The Basics

Seeing God In Branding

5 Brand Trends for 2018

Addictive ThredUp


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.