Tuesday, November 21, 2017

Seeing God In Branding

For many years it has been fashionable to hate on brands, branding and brand practitioners alike. We are seen as evil corporate attackers against the pure state of affairs that is un-adulteration.

But the reality is not as it seems. In fact, the practice of branding, done well and ethically, brings out our inner spirituality.

This is true in a couple of ways.
  • For one thing, brands work well because they mirror the human drive to know God, the inner unity behind all things.
  • For another, brands work against human division by showing how diversity is in fact part of a larger reality.
  • For a third, the highest kind of branding taps into our spiritual need for affiliation with those who share our values. As commodity items are all essentially the same, the only real difference in the end is what and who we identify with.
It is unfortunate that this art/science is traditionally misused for the wrong ends.

The way you can tell? It leaves you troubled, disgruntled, and unconvinced.
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Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. CC0 Image via GDJ/Pixabay.

Thursday, November 16, 2017

5 Brand Trends for 2018


These are my predictions for 2018:


1) Blockchain industry to generate many products and services - branded virtual currency, smart contracts, training, staffing and backup.


2) Cannabis to expand its march toward legalization and regulation for medical and recreational use, leading to branded products, accessories, treatment practices, magazines and resorts.


3) Alexa, Siri, AI to begin to take off as human companionship is supplanted by robots that can alleviate the eternal loneliness of the human condition and help us to get stuff done. 


4) Similar to #3 but more focused on emotional and physical intimacy, expect the beginning of mass adoption of virtual assistants, daytime companions, nighttime spooners, cuddle parties and sex robots. 


5) Guns, martial arts and swordfighting: Look for self-defense to continue to gain traction with consumers seeking out products, training, and recreational activities related to survival. 

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Copyright Dr. Dannielle Blumenthal. Opinions my own. Graphic by me.


Wednesday, November 8, 2017

Addictive ThredUp


You feel better when you’re dressed nicely.

We used our most recent shopping credit to pick up a cool black skirt and shoes—black sneakers, white sole.

What brand it is doesn’t matter. It’s the energy.
Check out all these cool links to the types of clothes we like—most recently, stylish work blazers, skirts and shoes you can walk in.
The special promo code for my readers is: DOCDANNIELLE

Use it to get 50% off through the month of November 2017.

All opinions my own. Compensated post.

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Copyright 2016 by Dannielle Blumenthal, Ph.D. All opinions are the author's own. Powered by Blogger.