Consider The Brand Environment Before Adding A Logo




The brand environment is often overlooked because  designer and client alike are focused on graphic material and message solely. 

The result, here: An otherwise good logo, for Feed the Children, is buried amid unnecessary so-branding, and it competes with the Metro logo. 

Bottom line: Keep it simple & bold - cut something out.  

Posted October 23, 2017 by Dr. Dannielle Blumenthal. Photo by the author. All opinions are the author’s own.  All rights reserved. 

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.