Consider The Brand Environment Before Adding A Logo
The brand environment is often overlooked because designer and client alike are focused on graphic material and message solely.
The result, here: An otherwise good logo, for Feed the Children, is buried amid unnecessary so-branding, and it competes with the Metro logo.
Bottom line: Keep it simple & bold - cut something out.
Posted October 23, 2017 by Dr. Dannielle Blumenthal. Photo by the author. All opinions are the author’s own. All rights reserved.