Consider The Brand Environment Before Adding A Logo




The brand environment is often overlooked because  designer and client alike are focused on graphic material and message solely. 

The result, here: An otherwise good logo, for Feed the Children, is buried amid unnecessary so-branding, and it competes with the Metro logo. 

Bottom line: Keep it simple & bold - cut something out.  

Posted October 23, 2017 by Dr. Dannielle Blumenthal. Photo by the author. All opinions are the author’s own.  All rights reserved.