Tuesday, October 10, 2017

A Review of Oh Mama Grill (Kosher Shwarma Review & Alert; Marketing Notes Included)


Recently this Israeli eatery opened in Rockville. 

Let's begin with the fact that the food is excellent. You'll pay a little bit, but you won't go home hungry or unsatisfied.

We happen to get the shwarma. (Food photos and reviews at Yelp; here is a helpful listing of all the kosher restaurants in the Washington, DC area.)

I visited the eatery several times. When it's not too crowded, the narrow space between the cash register and the wall is tolerable. One time there were a lot of people there, and the experience was uncomfortable for me.
Recently I took a trip to Israel, and was in Petach Tikva to change dollars to Israeli shekels. The crowding was noticeable and uncomfortable for me there as well. 

The Israelis did not seem to mind it, and pushed their way past me. This happened when I got on the public bus too.

Clearly, operating in a small busy space is not my comfort zone, and the employees at Oh Mama do not have that luxury either.

But as I say, I've been there several times, and they do not seem to mind. 

Sometimes when I go there, I can see them sitting together outside, and then when customers appear, they go back in.

There is some thought about the customer here. Most of the people behind the counter are facing a food preparation area when they work. So they wear T-shirts that say, "My Back Is To You, But My Heart Is With You."

Let's look at the menu board for a second. Do you know what any of this is? Can you read it quickly?

Neither can I. 
But it doesn't really matter whether you can read it or not. You can't see much of the food you're getting on your shwarma either. 

This is where the best aspect of the restaurant becomes clear. The eatery is run by Israelis, and Israelis are very generous people. 

When we go there, we just ask for our food and say "everything."

(Notice the tzedaka, or charity, box up front. Nice touch.)
I do not recommend that you order the food remotely. They have a couple of food delivery service stickers in the window. But I got a more generous portion when I personally stood there waiting for the food. 
Overall, if you're anywhere in the area and you like Middle Eastern food, you're going to be happy if you eat at Oh Mama Grill.

This is not a paid endorsement, by the way. None of my posts are, unless I tell you otherwise.


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Copyright 2017 by Dannielle Blumenthal, Ph.D. All opinions are Dr. Blumenthal's own. All rights reserved. Photos by Dr. Blumenthal.

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