Nothing Is Exempt

When you represent an organization, you represent everything: You cannot pick and choose. 

To better understand this, see below:
1. Every organization is a brand.
2. Every brand communicates overtly and covertly.
3. Customers pick up on all forms of communication.
4. Customers form perceptions based primarily on the stuff you DON'T OR WON'T SAY.
5. Knowing this, it is vital to empower your communicators to represent you in all aspects - responding to public concerns that you did not know about, did not anticipate, do not like, and that frankly may even seem insane.
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By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author's employer or any other entity. The author shares this content for reuse under the Creative Commons 3.0 License. For more information: https://creativecommons.org/licenses/by/3.0/us/.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.