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Showing posts from July, 2017

Nobody Has Time For Your Nonsense

I’ve heard a lot of excuses for bad communication in my life. (Branding, communication, public relations, marketing….call it what you want, it all comes down to the same thing.)
The bottom line is this. If you’re paying another human being, or a group of human beings, to make words and pictures and moving digital things on your behalf — to make you look good — then it does not behoove you to dismiss the expertise of those very people. 
Because the people out there, you know, the great unwashed masses, they don’t care about your excuses or why you couldn’t get past yourself to do the right thing.
And when it comes to communication, that thing is always to express the totality of the organization. 

The good, the bad, and the ugly, from the fun and fluffy ribbon-cuttings to the boring, incomprehensible financial disclosures.
So if you are saying any of the following things to your communicators, either expressly or implicitly, you might want to reconsider the utility to your organizatio…

Nothing Is Exempt

When you represent an organization, you represent everything: You cannot pick and choose. 
To better understand this, see below: 1. Every organization is a brand. 2. Every brand communicates overtly and covertly. 3. Customers pick up on all forms of communication. 4. Customers form perceptions based primarily on the stuff you DON'T OR WON'T SAY. 5. Knowing this, it is vital to empower your communicators to represent you in all aspects - responding to public concerns that you did not know about, did not anticipate, do not like, and that frankly may even seem insane. __________

By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author's employer or any other entity. The author shares this content for reuse under the Creative Commons 3.0 License. For more information: https://creativecommons.org/licenses/by/3.0/us/.

Why Didn't They Say Anything?

I decided a long time ago not to feel anything.

Because feeling meant pain.

It meant that I would get my heart ripped out of me.

For a long time, I guess, my strategy worked.

As my mom used to say, when she was angry at me -

"You are cold as ice."

But her words, sharp and incisive, went past me. Life was challenging for me, it was hard to deal with other people and we had a lot of drama at home.

I simply could not risk going there.

All of that is water under the bridge now, thank God.

To the point where now, I easily cry.

I cry at TV commercials!

What made it safe for me to feel again?

The gift of people, experiences and material support that He has placed in my path.

But along the way I've learned that most people bear their suffering in total and complete silence.

Unlike babies, who cry, they stoically bear the burden.

Until one day it's a heart attack, or cancer, or even death by train.

Often they simply walk out the door with nothing but the clothes on their back.

And when it …

Successful Product? Don't Forget To Give It A Brand

FOXBusiness calls it "The $500,000,000 Trend Spinning the Toy Industry Upside Down."

I call it a boring and pointless waste of time.

Either way I'm betting you can't name a single brand in the category.

As a trend watcher, here are three products I believe will go mainstream by 2020. (Of course, the extent to which this happens will depend on the laws, regulations and policies surrounding implementation):
Marijuana - for medicinal or recreational purposes Sex robots - as a substitute for human companionship and as a therapeutic aid for trauma victims, those with phobias, etc. Bitcoin - as a replacement for paper currency, gold or silver  As a marketer I'm not here to debate the worthiness of these products or to suggest I know anything about their functionality. I don't.

But I can smell a trend like a hound dog. And in that capacity I point out to you three markets with immediate appeal to wide swaths of the population, which are in my opinion at the tipping…

The Jewish Perspective on Deceptive Advertising

From the Talmud:
Deceptive Quality/Advertising Puffery: Misleading one's customers into thinking that the quality of the item they purchased is much better than it really is would be geneivat da'at. This case is similar to the Talmudic case (Babylonian Talmud, Chullin 94a) involving selling shoes made from the hide of a dead animal and misrepresenting them as coming from the hide of a slaughtered animal. Deceptive advertising would be one way of dishonestly raising customers' expectations regarding the quality of products. Selling products with misleading nutritional information, e.g., selling nutrition supplements as weight-loss, wrinkle-elimination, or memory-improvement aids when there is no evidence that they have any such beneficial effect, would also fall under the prohibition of geneivat da'at. Read more at: http://www.jlaw.com/Articles/geneivatdaat.html
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By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account u…