Opinions about branding by Dr. Dannielle Blumenthal

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Monday, June 5, 2017

The True Meaning Of Starbucks


The rabbi walks into Starbucks and says, "$5.50 for a coffee? I can make that at home for 50 cents."

The barista answers, "You're not paying for the coffee. You're paying for the ambiance, the people-watching, and the free wifi."

Says the rabbi, "Now I understand the laws of blessings. We aren't saying it for the food. We're saying it out of gratitude for the feeling of having our hunger satiated."

- adapted from a synagogue talk by Rabbi Schneur Kaplan, Downtown Jewish Center Chabad, Ft. Lauderdale FL
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By Dannielle Blumenthal, Ph.D. All opinions are the author's own.