The True Meaning Of Starbucks


The rabbi walks into Starbucks and says, "$5.50 for a coffee? I can make that at home for 50 cents."

The barista answers, "You're not paying for the coffee. You're paying for the ambiance, the people-watching, and the free wifi."

Says the rabbi, "Now I understand the laws of blessings. We aren't saying it for the food. We're saying it out of gratitude for the feeling of having our hunger satiated."

- adapted from a synagogue talk by Rabbi Schneur Kaplan, Downtown Jewish Center Chabad, Ft. Lauderdale FL
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By Dannielle Blumenthal, Ph.D. All opinions are the author's own.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.