On The Connection Between Customer Loyalty & Brand Equity

Reposted from my answer at Quora.

  1. Customer loyalty = they buy from you when they could buy from someone else (e.g. cheaper or more conveniently)
  2. Brand equity = the value attached to your name
  3. Brand equity = creates brand loyalty
  4. How you grow it = deliver the feeling of superior experience every time (may not be a true difference between products)


By Dannielle Blumenthal, Ph.D. All opinions are the author's own. This is a personal account unrelated to and not sponsored by the author's employer or any other entity. The author shares this content for reuse under the Creative Commons 3.0 License. For more information: https://creativecommons.org/licenses/by/3.0/us/. Public domain photo by Paelmer PhotoArts via Pixabay.