Posts

Showing posts from April, 2017

3 Ways To Build A Good Customer-Brand Relationship

How To Respond Effectively To A Brand Crisis: 3 Recent Lessons from Pepsi, United Airlines and Sean Spicer

The Main Things Consumers Expect From Brands

On The Connection Between Customer Loyalty & Brand Equity

Why You Shouldn't Name Your Business After Yourself

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.