Showing posts from March, 2017

8 Ways To Stop Opinion "Influencers" In Their Tracks

What is the difference between brand equity and brand parity?

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Should I Add My Beer-Focused Instagram Account To My LinkedIn profile?

Nitro Cold Brew and the Oncoming Crash of Starbucks

Use a RACI Chart to Normalize Communication Management

Can Federal Communication Be Saved?

A Civil Way To Dissent With Political Appointees

Reform, Not Resistance Is Needed To Restore The CIA's Reputation

How Project Management Affects Your Brand

When To Talk And When To Shut Up

Pizzagate In 32 Tweets


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.