Showing posts from 2017

Bitcoin vs. Ethereum: 3 Considerations From A Branding Point Of View

Proud to Announce My New eBook, Blumenthal On Branding

Blockchain & the Future of Brand Strategy

Brand Style Guide: The Basics

Seeing God In Branding

5 Brand Trends for 2018

Addictive ThredUp

Sugarloaf Crafts Festival 2017: A Marketing Perspective

Consider The Brand Environment Before Adding A Logo

Personal Branding Will Focus Your Resume

Brand Management = Pret (Filed Under: Internal Branding)

Updated With ***50% Off Promo Code** 10/24/17 --> Let's Talk About That Coach Bag I Left At ThredUp*

Free Photos

A Review of Oh Mama Grill (Kosher Shwarma Review & Alert; Marketing Notes Included)

Why Is This House Worth $1,000,000 (Or More)?

DC Design House 2017 - Assorted Notes

A Simple Rule For Naming High-Tech Products

A Sure Sign Of Brand Success: Product Placement

Go As Far As You Can Without Seeming Like A Complete Lunatic [Filed Under: #PersonalBranding, #Authenticity]

Art Meets Politics at SPX


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.