My thoughts in response to a question posed on Quora.
- Social responsibility
- Building via social media
- Co-creating the brand with your audience
- Protecting the trademark
- Disintermediating retail
- Entrepreneurship from home
- Small business communities of interest helping one another with the brand
- Integrating personal politics with buying behavior
- Using your brand as a vote for a cause
- Domestic manufacturing, nationalism, protectionism
All opinions my own.