10 Most Relevant Trends On Brand-Building For The Future (Brief)

My thoughts in response to a question posed on Quora.
  1. Social responsibility
  2. Building via social media
  3. Co-creating the brand with your audience
  4. Protecting the trademark
  5. Disintermediating retail
  6. Entrepreneurship from home
  7. Small business communities of interest helping one another with the brand
  8. Integrating personal politics with buying behavior
  9. Using your brand as a vote for a cause
  10. Domestic manufacturing, nationalism, protectionism 
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All opinions my own.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.