Skip to main content

In Honor of Star Trek's 50th Anniversary: Captain Picard's 10 Best Quotes

Did you know that September 8, 2016 marked exactly 50 years since the first episode of Star Trek was aired? In my world this is a very big deal, not just because I'm a fan but also because Captain Jean-Luc Picard is one of my leadership "gurus."
 
In honor of this momentous occasion, here are some of the Captain's most well-known and inspiring lines about leadership, humanity and life:
  1. "The acquisition of wealth is no longer the driving force in our lives. We work to better ourselves and the rest of humanity."
  2. "What we leave behind is not as important as how we have lived."
  3. "It is possible to commit no errors and still lose. That is not a weakness...that is life."
  4. "If we're going to be damned, let's be damned for what we really are."
  5. "The first speech censured, the first thought forbidden, the first freedom denied, chains us all irrevocably."
  6. "There are times, Sir, when men of good conscience cannot blindly follow orders."
  7. "There can be no justice so long as laws are absolute."
  8. "I have never subscribed to the theory that political power flows from the barrel of a gun."
  9. "Villains who twirl their mustaches are easy to spot. Those who clothe themselves in good deeds are well-camouflaged."
  10. "I will have as much tea as I damn well please."
____________________
 
All opinions my own. Photo via Wikipedia.

Popular posts from this blog

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …