Skip to main content

The Sight Of Two Men Kissing

He was repulsed, says his father, by the sight of two men kissing. He was upset that his son should see this.

His ex-wife says that he hit her. One time, because she hadn’t finished the laundry.

And then he committed the worst mass shooting in American history, killing 50 people or more at a gay nightclub.

It is hard for normal people to make sense of the killer’s mindset. So we tell ourselves he is a “cowardly hater,” not one of us. 

But maybe we are letting ourselves off too easily. We have a fair share of hatred in ourselves - often for ourselves - and it is only too easy to put that hatred on others.

There is this word “intersectionality” now. It basically means that people suffer from multiple forms of hatred at once, because all baseless hatred is related. If you hate on gay people and lesbians, you’re going to hate on people of other cultures, other colors, and classes you perceive as lesser than yourself. And guess what? You are more prone to be a terrorist.

Oddly, brands are a kind of self-preservation measure, a way of protecting oneself against this type of bullying. And clearly, Omar Mateen spent his share of time posing for the camera. 

An obsession with image, an obsession with being better than everybody else, an obsession with hating on anyone whose difference threatens you personally.

It occurs to me that Mr. Mateen may have been gay, and shot all of those people because he just couldn’t deal with it.

I think that he got involved with radical Islam as a way of bolstering his self-image. You and I don’t have to understand that - but for many recruits the group fulfills their fantasies of greatness.

We really need to get smart about terrorism. It’s not the enemy “out there.” It’s the enemy “in here,” the impoverishment of the self.

So at the end of the day, it isn’t “them” who poses the most danger. 
It is “us.”

Time to wage a jihad against the evil part of ourselves. 

All opinions my own.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …