Skip to main content

Slow Down. You're Screwing Up.

Did this crazy thing the other day. It was so out of character.

I went to the library.

They had a shelf called "great reads."

Went over to it and ran my hand along the modest beat-up walnut.

One book stood out. It was old but I'd always wanted to read it.

"New notifications" said my cellphone and then it started beeping. Texts.

Annoyed, I put it away.

As a kid, time seemed to crawl.

Now, many years later, I realize the value of slowing down.

This month's Harvard Business Review has a cover story called "The High-Intensity Workplace." It's about the strategies people use to deal with an unreasonably demanding environment, which is to say most workplaces these days.

Briefly, they either

- Go along and lose their personal lives;

- Pretend to go along and burn out along the way, ultimately burning out from the stress; or

- Admit that they're not automatons and get punished. 

Boy have things changed in just a few decades. And there isn't even a reward for it.

Why exactly are we in school day and night, chasing degrees that yield debt but not a job?

Why are we ignoring our families to work it. Why don't we make marriages and kids in the
first place? (No time.) Why are so many people divorced and then in unhappy relationships?

Why are so many people loudly unhappy at work, toxic to themselves and their colleagues?

Why are so many quietly unhappy, constantly answering this email and that email and doing this project and that and coordinating her meeting and his meeting and that initiative and this? Without any thank-you or appreciation. No reward other than "you keep your job?"

It's a sunny day today and I enjoyed feeling the sun on my face, the wind blowing soft and fresh across my body.

If we could just slow down a little bit and leave ourselves alone. We'd be happier and more productive, too.

Here, I give you permission.


All opinions my own.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …