3 Ways Your Resume Needs Improvement

A few times in my career I’ve had to review resumes. Most of the resumes I see are terrible. This is because the candidate:
  • Throws every possible qualification into the document – regardless of whether it matches the type of job they’re applying to.
  • Jams words on top of words, making it impossible to read them without Herculean effort.
  • Tries to obfuscate their true level of experience.
Oddly, in messing up their resumes people ignore the most basic rule of branding: make yourself uniquely appealing to the customer. But people do it anyway.
The underlying psychological reason? Ego.

There is a resistance to “changing” yourself “just to satisfy someone else.”

Even if it’s for the sake of a job.
Think about how much that costs you.

All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.