Posts

Showing posts from February, 2016

Zenefits and the Problem of the Chief Enabling Officer

You Never Know Who You're Dealing With

Talia Jane Just Set Yelp On Fire

Just Burn Your Money Instead

Parshas Terumah - On Giving The Honor To G-d

5 Typical Factors Preventing Brand Alignment

The False Intimacy of a Facebook Friend

Why Aren't You Happy Already?

Brand Management: It's A Marathon, Not A Race

Your Own Very Personal Rocky Moment

Suggesting a New Global Brand: World Peace Cafe, by McDonald's

Inside a High-Tech Brainstorming Session

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.