Proof That Most Employees Have No Allegiance To Your Brand [Infographic]


Still think employee engagement has nothing to do with keeping your brand alive?
Possibly that is true – if your brand can be delivered by robots instead of people.
MarketingProfs.com reports on research from employee engagement firm Achievers:
  • Nearly 3 out of 4 employees (71%), don’t know their company’s mission (and 68% say it isn’t motivating to them)
  • Fully 7 out of 10 (70%) don’t know what their company’s values are
  • Nearly two-thirds (63%) say they don’t feel recognized for their progress work
  • About half (48%) are unhappy at work
  • Less than half (42%) trust their company’s leaders
  • Only about one-third (37%) said they like their company culture
Is it any wonder that half of the people surveyed believe they will be ex-employees just one year from today?
Check out the full infographic.
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All opinions are the author’s own. Photo by Kevin McShane / Flickr (Creative Commons).

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.