Skip to main content

5 Brands That Kill The Agony Of Thanksgiving

Let's face it, those large-and-awkward Thanksgiving dinners can give even the most extroverted party girl a panic attack. To soothe the anxious soul, here are five newly mainstream brands for 2015. All of them promise to reduce the pain:
  1. Starbucks Order & Pay: You have to do your duty and come over for the meal. But when you make the Big Escape to the crowded corner Starbucks to which everyone else has fled, it's nice to know that your drink will be sitting there waiting for you.
  2. FitBit: Everybody did their best to make it come out right, but the turkey is dry and gamy; the sweet potato pie is a sugar coma; the green bean casserole is way too dense and salty. What do you do to cope? It's no problem! Just hold up your device and declare, "I need a serious walk around the block. This food was great!"
  3. Instagram: You may be having the worst time ever. But snap a selfie with a willing accomplice, put it through the magic filter and voila! Life is truly, totally grand.
  4. Uber: 2015 was the year that our nation's personal taxi service became a must-have. Stuck at a really bad party? Family arguments getting you down? Tap the app and magically, out of nowhere, someone will appear to take you anywhere....else!
  5. Waze: "What the hell is going on out there?" "Why are things so backed up?" Now you don't have to guess at that kind of thing - you know. And you've got a great excuse for avoiding that party in the first place :-)
Happy Thanksgiving everyone. YOU BE YOU!
Best wishes from us at All Things Brand.
_______
All opinions are the author's own. Photo by Ali Eminov via Flickr (Creative Commons)

Popular posts from this blog

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …

Should I Add My Beer-Focused Instagram Account To My LinkedIn profile?

This is my response to a question originally posed on Quora.

The answer, like lawyers tend to say, is: “It depends.”

Not knowing what you do for a living, let’s assume that your LinkedIn profile is typical, meaning that it reflects the image of a corporate professional.

Would your boss, or a prospective employer, think badly of you for promoting your passion for beer?

Traditional product branding says that you should focus on your unique selling proposition fairly single-mindedly. Your goal is to create a space in the customer’s mind dedicated to your brand so that when they want to purchase something like it, they shortcut all alternatives and go straight to you.

So from a product branding point of view, putting a personal beer account on your professional profile is distracting. It tells an employer that you’re not totally focused on the encyclopedic and ever-evolving knowledge, skills and abilities required to do your valuable type of job.

However, people are not products, and appl…