Skip to main content

5 Halloween Marketing Trends That Easily Reinforce The Brand

When it comes to marketing, there's no end to how creative and/or crazy you can get this Halloween. The trick is to raise awareness all in the spirit of the brand. Here are five trends providing a perfect vehicle for doing so:
  1. Character Brands: The most popular costumes nationally are Batman adversary Harley Quinn; Star Wars, superheroes; pirates; and Batman himself. (Source: Google Frightgeist)
  2. DIY Tips from Trusted Brands: Whether it's homemade mom & baby costumes (Cotton Incorporated) or clever Halloween Treats (Prevention Magazine), creative and money-saving options are popular this season. (Source: Clickz)
  3. Viral Videos With A Real-Life Lesson: The UK's Tesco supermarket did a spot in which one of their supermarkets was tricked out with a Halloween monster, and customers were videotaped as they freaked out in response. As a bonus, viewers got tips on how to do some pretty cool and very ghoulish things. (Source: Momentology)
  4. Get Fans Into The Action: It never hurts to get brand devotees excited by rewarding them for dressing up as their version of a character. A smart move by the folks promoting the next installation of the Hunger Games. Or, you can simply ask customers to name their favorite "Oreo Nomster." (Sources:
  5. Ride The Twitter Targeting Bandwagon: Want to be locked up with a zombie? No thanks, if you ask me, but a lot of people answer "Yes, totally!" For them, Room Escape Adventures teamed up with SocialCentiv to push promo tickets straight to potential customers mentioning Halloween on Twitter. (Source: Adweek)
All opinions are the author's own. 

Popular posts from this blog

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …

Should I Add My Beer-Focused Instagram Account To My LinkedIn profile?

This is my response to a question originally posed on Quora.

The answer, like lawyers tend to say, is: “It depends.”

Not knowing what you do for a living, let’s assume that your LinkedIn profile is typical, meaning that it reflects the image of a corporate professional.

Would your boss, or a prospective employer, think badly of you for promoting your passion for beer?

Traditional product branding says that you should focus on your unique selling proposition fairly single-mindedly. Your goal is to create a space in the customer’s mind dedicated to your brand so that when they want to purchase something like it, they shortcut all alternatives and go straight to you.

So from a product branding point of view, putting a personal beer account on your professional profile is distracting. It tells an employer that you’re not totally focused on the encyclopedic and ever-evolving knowledge, skills and abilities required to do your valuable type of job.

However, people are not products, and appl…