Some books that really helped me understand branding


This is in response to a question on Quora. There are a lot more.
  • Brand Warfare by David D'Alessandro
  • Brand Hijack by Alex Wipperfurth
  • Brand Simple by Allen Adamson
  • The Cluetrain Manifesto by Rick Levine and Christopher Locke
  • Next: Trends for the Near Future by Marian Salzman
  • Positioning: The Battle For Your Mind by Al Ries and Jack Trout
  • Eating The Big Fish by Adam Morgan
What would you add?

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All opinions are my own and do not reflect those of my agency or the federal government as a whole.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.