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Career Advice for a PR Grad

General advice:

  1. Internships matter more than school
  2. Networking - meet and connect with as many people as you can, personally and professionally. Also mentors - reach out and ask! Be specific about what you want.
  3. Help other people - professors, students, maybe a local organization that needs support
  4. Reference letters - collect them from everyone you can.
  5. LinkedIn - build up your profile.
  6. Look for "clients" to test your skills on.
  7. Look for companies where the boss or an associate will let you shadow them for a day. Interview them.
  8. Start a blog or Tumblr with your ideas. It will give you practice to act "as if" you are an expert.

Q&A:

Why do you think the public relations field is a fit for you?
  • I am a born promoter.
  • I like helping worthy people and causes to have an influence in society.
  • I like exploring new tools and technologies to get the word out.
  • I like to integrate PR with related disciplines to support a brand.
  • I like finding ways to engage people while also promoting transparency and open data (accountability).
What is the hardest part of your job?
  • Prioritizing in a rapidly changing environment.
  • Knowing all the relevant variables, when you know that you can't know.
  • Managing team dynamics.
What do you enjoy most about your job?
  • Creating, then organizing a productive kind of chaos.
  • Recruiting people for developmental details, internships, etc. Mentoring.
What's a common mistake that graduates making when applying for jobs?
  • Focusing on duties that sound right and ignoring the most important factor - finding a good boss who will support & develop you.
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All opinions my own. Photo by Ron Aldaman via Flickr.

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