Career Advice for a PR Grad

General advice:

  1. Internships matter more than school
  2. Networking - meet and connect with as many people as you can, personally and professionally. Also mentors - reach out and ask! Be specific about what you want.
  3. Help other people - professors, students, maybe a local organization that needs support
  4. Reference letters - collect them from everyone you can.
  5. LinkedIn - build up your profile.
  6. Look for "clients" to test your skills on.
  7. Look for companies where the boss or an associate will let you shadow them for a day. Interview them.
  8. Start a blog or Tumblr with your ideas. It will give you practice to act "as if" you are an expert.

Q&A:

Why do you think the public relations field is a fit for you?
  • I am a born promoter.
  • I like helping worthy people and causes to have an influence in society.
  • I like exploring new tools and technologies to get the word out.
  • I like to integrate PR with related disciplines to support a brand.
  • I like finding ways to engage people while also promoting transparency and open data (accountability).
What is the hardest part of your job?
  • Prioritizing in a rapidly changing environment.
  • Knowing all the relevant variables, when you know that you can't know.
  • Managing team dynamics.
What do you enjoy most about your job?
  • Creating, then organizing a productive kind of chaos.
  • Recruiting people for developmental details, internships, etc. Mentoring.
What's a common mistake that graduates making when applying for jobs?
  • Focusing on duties that sound right and ignoring the most important factor - finding a good boss who will support & develop you.
__
All opinions my own. Photo by Ron Aldaman via Flickr.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.