7 Modern Masters of Personal Branding

The people below understand personal branding at a very high level. Tier 1 practitioners are masters, meaning they have incorporated all 3 levels. 

The key skill here is the ability to maintain control over the brand, to maintain a level of privacy, even as the person makes it porous and open to examination.

Tier 1: Talk about personal flaws as problematic. (Includes Tiers 2 and 3)

1. Penelope Trunk
2. James Altucher
3. Lena Dunham

Tier 2: Openly talk about personal flaws, embarrassments, etc. (Includes Tier 3)

4. Kris Jenner
5. Tim Ferriss

Tier 3: Use personal flaws as creative inspiration.

6. Jerry Seinfeld
7. Woody Allen (note: I believe Dylan Farrow; this is an assessment of Allen as an artist)

All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.