Comment: The First 20 Minutes of "Century of the Self: Happiness Machines"



This is a seriously good show. It's going to take me a while to get through, but in just the first few minutes I learned about:

  • The connection between WWI propaganda and the birth of modern advertising, marketing, branding and public relations
  • How "public relations" got its name - as a better-sounding substitute for propaganda
  • How Freudian theory was used to sell cigarettes to women

If any of this sounds good, I highly recommend watching this show. I'll keep posting comments as I watch it.


All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.