Opinions about branding by Dr. Dannielle Blumenthal

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Sunday, January 11, 2015

A Comment On Tim Hill's "Entering The Third Age Of Branding"

Here's the article:
http://www.brandingmagazine.com/2013/05/23/third-age-of-branding/

Comment:
Respectfully - the first and second age of branding, agree were about functional then emotional/symbolic value respectively. The third age of branding, perhaps could be defined age the age of the brand hijack by people (per the book of that name). True we are bombarded by brands and look at them in the context of a total experience. But the point of branding today is to deliver an authentic human experience - almost like buying a friend. This is why employee branding has become primary (because they must believe) and why social media matters (because we talk to each other over the brand's official language - per the Cluetrain Manifesto.)

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All opinions my own.