Skip to main content

10 Timeless Tips From Women At The Top

This week, The New York Times published a "corner office" interview with four successful female executives. What follows is just a sampling of their wisdom.
  • Dress with intent. "Presentation matters."
  • Make your boundaries clear. "There is a line that people need to understand."
  • Give yourself a break. "You're expected to be everything to everybody....and all the while, you’re not given support."
- Dara Richardson-Heron, Chief Executive of the Y.W.C.A. USA
  • Be articulate about your accomplishments. "Humility is a really good trait, but I also think that owning who you are and owning it big are important.”
  • Talk positive, not negative. "What I realized with a group of men is that they always stated things very positively....a sort of we-can-do-this attitude."
- Sharon Napier, Chief Executive, Partners + Napier
  • Focusing on gender is largely a waste of time. "Let’s stipulate that women are apples and men are pears. You still have to find a way to succeed in the world."
  • The higher you go, the more vicious the competition. "The air is thin at the top....People will use whatever tools they have to try to prevail over you."
  • Focus on your abilities not just your credentials. "Women are much less likely to view themselves, and to be viewed by others, as being capable of a stretch job." (This point was echoed by Jenny Ming, Chief Executive, Charlotte Russe.)
- Jody Greenstone Miller, Chief Executive, the Business Talent Group
  • Women's ability to make business decisions is often underestimated. "I think most people underestimate that women can do that....I actually find a lot of men have a hard time making tough decisions. They’ll say to someone else, 'You do it.'"
  • Success in a meeting does not necessarily mean talking. "You have to balance listening and speaking." (Dara Richardson-Heron made a similar point, that your value as a speaker comes from your track record of accomplishment.)
- Jenny Ming, Chief Executive, Charlotte Russe
Dannielle Blumenthal is a seasoned communications professional with nearly two decades of progressive, varied experience in the public sector, private sector, and academia as well as her own independent, freelance sole proprietorship. This blog is written in her personal capacity and does not reflect the views of her employer or the U.S. government as a whole. Photo credit: Wendy Longo via Flickr

Popular posts from this blog

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.