Skip to main content

Finding The Courage To Live Your Truth


You have to tell the truth, or you will die inside, a little bit more every day.
You will feel yourself struggling with this concept, as it goes against every grain of advice you'll get. From the world-weary, those who have fought this battle already, shriveled-up bits of ectopic flesh posing as humans.
You can see the immense popularity of people who own their truths. From this I would deduce that those who hide under the covers are not destined to do great things.
  • "Transparent" is not just about a man who finally comes out and lives his life as a woman. It is also about his kids, who emerge from their cocoons as well.
  • "Enlightened" is about a woman who decides not to be a corporate drone anymore. "I will not run away from life" she declares, and we love her awkward, painful, heart-wrenching journey down the corporate ladder toward personal success.
  • "Girls," of course, is about a young woman who freely takes off her shirt every five minutes to show us her flab. She walks away from a highly paid job writing advertorial copy to go to the Iowa Writer's Workshop. Because she has to.
  • Audi is running ads about a guy who says "yes, yes, yes," because he is a well-trained yes-man, until he finally gets his car and can be himself. A "Mad Men" version of freedom but it says something nonetheless.
  • Leah Vincent and Deborah Feldman have both written memoirs about their dangerous and painful, but ultimately rewarding escape from the ultra-Orthodox communities where they were cloistered off from the world. 
Many people mistake personal branding to mean "the development of a phony image." That's true, in a sense; because you're trying to make yourself look the best you can, and in real life you don't always look that good.
But in a deeper sense, it's about finding out who you are, precisely so that you can share your unique and unparalleled skills - even if, and perhaps because - you prove to be uncomfortable for others to bear. That is the definition of genius. To create something, add something, introduce a new mode of living - that transforms the way we fundamentally approach a subject.
Yeah, it will scare the shit out of people. And to do it you have to speak your truth - what you see, what you feel, what is real to you. Not the truth, necessarily, because narrative has many perspectives. But you must make the leap and own what is your own.
What are you destined to achieve in this world? What are the unique gifts you were given, the knowledge that was instilled in your brain in you were born?
You must find out - you cannot censor your search.
Accountability to your higher purpose. It's the the ultimate act of courage, and conscience.
Disclaimer: This blog is written by Dannielle Blumenthal in her personal capacity. The opinions expressed here are the author's own and do not reflect the view of the National Archives and Records Administration, or the United States government. Photo by vincent desjardins via Flickr.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …