Skip to main content

It's 9/11 & I'm Angry

I wanted to write about other things today.

  • Why pop culture is essential to digital engagement. (Because you have to speak to things that are relatable to the masses, not interesting specifically to you in your context.)
  • Why having a positive attitude is so important at work. (Because it is the nature of people at work to bond over negativity, and negativity is toxic and feeds on itself.)
  • Some of the most important lessons I've ever learned from executives. (To be positive/professional/have a great work ethic. That being loud is not the same as being effective. To put the bottom line of what you're saying up front.)
  • Who I aspire to be as an executive. (Sol Berenson, from the show "Homeland," who acted as the head of the CIA for a time. Because he has phenomenal judgment, uncrackable loyalty to his people, delegates leadership to them, sees the vision of peace in his head at all times. Doesn't give a flying fig about his ego. Has colleagues, friends, and loved ones for life.)
  • Why government has such a hard time speaking in the people's terms. (Because we are so full of ourselves, think that government has to be stuffy, find it nearly impossible to put ourselves in the people's shoes, want to preserve the idea that our subject matter is so incredibly esoteric that no Earthly being can ever figure it out.

But I can't, because it's the anniversary of 9/11, and I'm so angry. I remember being at home and watching the planes fly into the World Trade Center and thinking it was some kind of joke or mistake or technical glitch...

but it was a nightmare and I had to run to the elementary school and pick up my kids and I was afraid they wouldn't make it home, that they would bomb more of the D.C. area...

and my husband was stuck in the city and I thought that I would never see him again.

So I am so, so angry that anybody dared to carry out such an attack on our Nation, that so many people died and for absolutely nothing.

I visualize them screaming, and choking and running. The smoke. The jumping. The endless, endless death.

___

Disclaimer: This blog is written by Dannielle Blumenthal in her personal capacity. The opinions expressed here are the author's own and do not reflect the view of the National Archives and Records Administration, or the United States government. 

Popular posts from this blog

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …