Skip to main content

How James Heller Became President

He is not a real President of course. But as I watched the "24" season finale I learned much about what makes a person the kind of leader people would give their lives for.

Heller is not a technical expert. He's not a military guy. He isn't aggressive. In fact he's losing his mind to Alzheimer's. But he has the people's loyalty anyway. Here's why:

1) He delegates.

Heller does not pretend to know Jack Bauer's tradecraft (the ins and outs of being a one-man SWAT team). He isn't military. He doesn't know computers. He trusts people to do their jobs.

2) He doesn't play favorites.

His chief of staff was married to his daughter. But when he confessed to an unforgivable crime, Heller had him arrested for treason.

3) He knows when to cede power.

When Bauer does well he gives him unlimited authority, to the point where he allows Jack to overrule him at one point - it doesn't matter if Heller is the president, Jack knows what to do and must be listened to.

4) He makes difficult decisions in a timely manner.

On the show China mistakenly believes that America has attacked it. He begs China not to retaliate. But he doesn't dilly-dally over a response, emphasizing that if China does do that, "We will fight."

5) He collaborates genuinely.

Heller works with the Prime Minister of England to catch the terrorists, giving him full access to America's intelligence even when this makes the military nervous.

6) He has his priorities in order.

Heller knows that he is going to be shamed when the Alzheimer's takes over. But that is not his main concern. He focuses on taking care of his country and his daughter.

7) He is concerned without being controlling.

He asks his daughter how her marriage is going in a way that suggests he knows something is wrong. But he doesn't push her to talk about it if she doesn't want to.

8) He is engaged.

In every scene, Heller is in the situation room, in front of the monitor, asking questions. He may not know everything but he shows that it's important enough for him to try.

9) He shows the appropriate range of emotion - in front of his staff.

When Heller is surprised that the terrorist Chang is alive and not dead, he shows the surprise and doesn't pretend that he knew it already. When his chief of staff forges his signature to get Jack killed, he shows anger. And when he gets the news of his daughter's death, he stumbles and faints in agony.

10) He throws himself under the bus rather than others.

Heller goes to a football stadium prepared to get blown up rather than have innocent civilians die in a terrorist attack.

* All opinions my own.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …