Skip to main content

Finding Strength Inside The Furnace


I never understood how Jews retained faith after the Holocaust. 

My thinking was: Why would you believe in a G-d that abandons you?

I have made my peace with religion: I know that I don't know what I don't know. 

I accept that bad things come from G-d, who makes us aware when we are off the path. That the Holocaust had to do with that, - and I will never really understand or "know" more than that.

And now the world is exploding in anti-Semitism, again. What do we do? Run and hide? Apologize to the world for existing?

No way. No way, not today, no how. We've had enough of bowing and scraping.

My Facebook feed alone is alive with emotion: anger and fear over anti-Semitism. Sadness at the loss of life. Rage at the injustice of it all, not just events but how Israel and Jews are portrayed. A dogged hope for the life and the State of Israel.

The kids absorb all this. My daughter said today, I won't be hateful. Because if I hate them like they hate us, then they've won.

I don't want to be hateful, either. So far so good on that - I actually feel sorrow for all the victims of this tragedy and only a cold eyes fury at its perpetrators, the terrorists.

But I think about how the Holocaust seems to be starting all over again - just look at France - and there are so many people just egging it on, and I get furious.

Something else is happening as well. It's like a slow-moving tectonic plate. I am becoming unwilling to live my life in fear - it is just too great a burden.

This isn't the same as being an arrogant asshole, mind you. Been there, done that way too much and I regret being such a fool.

It has to do with losing the self-hatred, the shame, the fear that comes from being born into a post-Holocaust family. With a mentality of worrying all the time about whether people will look at you and see someone who was part of that group - you know, that group - starved, tortured, raped and beaten, and very efficiently too.

It is also about absorbing the fact that all of us are subject to the Divine. And only the Creator - that's it. (My personal belief - I totally respect that many others see things differently.)

From that perspective I am aware of the importance of simply doing what is right, without excessive analysis and deliberation. 

I see increasingly that life is about living with moral clarity. The knowledge that there is a right and a wrong. The belief that you were given a conscience solely to be guided by G-d.

* All opinions my own.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …